The new Grand Soir Frou-Frou collection of Dior watches translates the Maison's talent in bringing out the fluidity of fabrics and breathing femininity into its creations with bows, ruffles and frills. When Christian Dior presented his first couture collection in 1947, his intention was to give women back a generous dose of femininity, seduction and fun. Following the rationing and general gloom generated by the Second World War, Dior's New Look was a breath of fresh air, proposing stylised silhouettes with cinched waists and generous pleated skirts, which didn't skimp on fabric. The very name of the new Frou-Frou ladies' watches gives us an idea of the spirit behind these timepieces, evokeing the feminine frills, ribbons and ruffles that enhanced Dior's sculptural designs. These watches pay tribute to Dior's haute couture magic and are all one-of-a-kind pieces exquisitely cut from white, yellow and rose gold, decorated with diamonds and engraved mother-of-pearl, presented on a smooth silver satin strap. Christian Dior was also a passionate gardener and loved flowers. The dial of watch no. 40 is all about motion and reminds me of a wonderful gold dandelion. Emanating from the centre of the dial, the flower releases its diamond spray of seeds onto the lustrous mother-of-pearl dial. The baguette-cut diamonds on the bezel act like a rigid Elizabethan ruff collar, containing the swirling scene on the dial. With Dior watch no. 42, the hand-painted pink gold petals fan out and overlap one another, like the dense corolla of a chrysanthemum. Dior applied his architectural studies to create garments with "skirts as wide as corollas".